Cope.Care.Connect is a campaign that runs at Brock University for four weeks during the second semester. The campaign is a student led initiative that is overseen by Dr. Kelli-An Lawrance and is funded by Brock Student Health Services. This a comprehensive campaign aimed at students to help improve their mental well-being by enhancing and focusing on their resiliency and coping skills. Cope.Care.Connect uses different social media platforms like Facebook, Instagram and Twitter to reach students on different levels. The campaign has been recognized provincially by the COU (Council of Ontario Universities) and is constantly making improvements to best adapt and accommodate to the mental health needs of students.